Brewed for 2022:
Craft beer that bottled
up the 2019 vibes

 

The last 2 years were one big lockdown blur. But 2022 brought with it some renewed optimism. Everyone was ready to taste that much-needed freedom. BBH, in collaboration with Civilization Beer Co, decided to bottle that 2019 feeling and brew it for 2022. As small-batch craft beer to be gifted to our clients, employees, and everyone who worked with us in 2022.

Inspired by pre-Covid 19 times, the illustration style embodied the feeling of having a good time in huge crowds. The way it used to be. Each label brought to life one thing we are looking forward to doing in 2022. From vacations on beaches with sketchy Wi-Fi, concerts with real 3-dimensional humans, and even, air travel.

Awards

D&AD - In-book - Craft & Illustration
Red Dot Design Awards - Gold - Illustrations

An incredibly talented art director Sixin Wu did the illustrations.
I wrote all the long copy ads.

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