Mulberry Lily Zero:
Imagining Future-Nature to Talk About Sustainability
Furthering Mulberry’s commitment to sustainability and to introduce their line of bags that are crafted out of carbon neutral leather, we had the idea to launch a sub-brand called Mulberry Zero. The name “Zero” was chosen to represent the leather’s zero impact on the environment.
To launch the carbon neutral Mulberry Lily Zero bags, we imagined the bag existing in the future. Because no matter how the future looks like, there must always be a role for nature in it.
We named this visual storytelling:
Future Nature
Unlocking the Metaverse
The visual world we created were turned into IG filters, turning every physical space into virtual stores and try-on rooms.
Designing a New Icon
We defined and designed the new Zero-carbon platform identity, taking inspiration from the iconic tree iconography.
